Back in March, I hosted the first ever LIVE event for my community, Curiosity Island.
We hired my friend and Curiosity Island “Castaway” Bob Regnerus to produce the video footage for our event:
Click the video above or right here to watch the video
Why am I sharing this with you?
* Incoming humble brag *
If you listen to that video, there was definitely a theme in what the Castaways shared:
- “You feel like you’re entering a Brandon world when you come into his space. It is warm, inviting, challenging, curious and so exciting in the best way.”
- “I’ve never met anybody like Brandon who takes creating experiences so seriously.”
- “This Curiosity island that he’s created is so much more than a business or a brand or a mastermind… This is really an experience”.
The theme that I notice is World Building / Experience Design.
After designing several live events, hundreds of virtual experiences, and speaking on many stages, I’ve never actually sat down to ask myself:
“What am I actually doing?”
Meaning:
How would I actually teach someone about my approach to World Building?
When another Castaway, Meredith Grundei, asked me to come on her LinkedIn live show to talk about it… it was a perfect excuse for me to actually teach my approach.
So after several hours of GPT biking and playing around, I arrived at this:
To design transformational experiences, have your MOM make a WAFFLE 👇
MOM is an acronym that stands for the 3 phases of an experience…
While WAFFLE is an acronym for the 6 keys to make an experience stick.
Whether you run events, lead a community or team, create content, or just want to inject more magic into your daily life… this one’s for you.
Find Out More About This Episode
- 🧠 Meredith Grundei’s Speaker Lounge: Hosted first Mondays monthly at 12pm ET
- 📚 Recommended book by Yukai Chou: Actionable Gamification: Beyond Points, Badges, and Leaderboards
- 🎙️ Tribute Episode to Steve Sims: Available on the Beyond Curious podcast feed