Back in college, I took a $2,000 prize from a business plan competition in Sweden and made what seemed like a bold move at the time…
I invested all of it into an online course called Zero to Launch by Ramit Sethi.
One of the star students featured in the program?
Selena Soo.
Even then, I was blown away by her track record — so it was kind of a funny and full circle moment when my friend Jhana Li introduced me to her to bring her on the podcast to talk about her new book Rich Relationships.
Over the past 10 years, Selena has generated over $13M in revenue, built 400+ affiliate and referral partnerships, and helped thousands of entrepreneurs land features in places like Oprah Magazine, Forbes, and The Drew Barrymore Show.
But here’s what impressed me most:
Her intentional way of approaching relationships.
In this episode, we dive into some seriously transformational stuff, including:
- 💸 The “Generosity Fund” — a brilliant idea that redefines ROI in relationships and might make you rethink your Facebook ads budget
- 🔎 How to identify your unconscious patterns that may have lead to unhealthy relationships — and how to rewrite them
- 🫶 Selena’s “GIVE” Framework — how to make clear, generous asks that actually inspire people to want to support you
We also talk about the Six Circles of Connection — her mental model for protecting your energy and getting clear on which relationships to invest in and how.
If you’ve ever felt overwhelmed trying to “network,” unsure how to ask for support, or drained by lopsided relationships…
This episode will rewire how you think about connection.
Find Out More About Selena Soo
- Selena Soo’s website
- Selena Soo’s Linkedin Profile
- Selena Soo’s Book: Rich Relationships – Create a Million Dollar Network for Your Business
- Zero to Launch by Ramit Sethi – The course where Brandon first discovered Selena