Today’s guest has one of the boldest book titles I’ve ever come across…
It’s called: “Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand.”
And what I love so much about that title is that Re Perez lives it.
In today’s episode, you’ll hear how Re went from growing up in an all-boys Catholic Jesuit school—where he felt unsafe, ashamed, and unable to express who he truly was because of his sexuality…
…to building a life and brand rooted in deep alignment, self-love, and full-spectrum authenticity.
Fast forward to today—
He’s not only written a book with the word “gay” in the title…
He’s helping some of the world’s most successful entrepreneurs 2x, 3x, and even 10x revenues by doing the very thing he’s mastered: uncovering who they truly are, and building a soul-aligned brand that can’t be ignored.
This episode is a beautiful mix of raw story, deep self-inquiry, and powerful business wisdom.
Find Out More About Re Perez
- Re Perez’s website – reperez.com: Explore Re’s branding consultancy, retreats, and resources.
- Book: Your Brand Should Be Gay (Even If You’re Not): A deep dive into authentic branding and the emotional power of language.
- Episode 146 – Jhana Li on Beyond Curious: The mutual friend who connected Brandon and Re.
- Sedona Soul Adventures: The spiritual retreat that helped catalyze Re’s healing and life purpose.