Imagine standing on a first-grade playground, observing as kids tease one another.
You’re just six years old, and your mind can’t seem to grasp why people treat each other this way.
Fast forward a few decades, and that childlike curiosity transforms into a lifelong quest to decode human behavior…
That’s the start of Michael Liebowitz’s story, and I’m BEYOND excited for you to learn from him today!
Michael is a messaging badass leveraging behavioral neurology, linguistics, a lot of strategy, and a sense of humor.
In other words:
He finds the words that make YOUR offers understandable and attractive without losing its spark of genius.
Today we dive into how YOU can…
- Avoid ‘killing’ your customer by connecting with their core ‘critter brain’ needs (you might be doing this unintentionally and accidentally repelling clients!)
- Identify and communicate belonging traits that attract your ideal clients like magic
- Integrate the time and motion language in messaging
If you’re someone with an important message you’d like to get out to the world, this is one you can’t miss!