Crafting compelling messages that resonate with your audience isn’t just an art – it’s a science.
Today’s guest is Ben Guttmann.
Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product.
Today, we’re diving into why clear messages win… and how YOU can design them.
Here are 3 things to look forward to in today’s episode:
- What strange bet was given to Dr. Seuss that led to creating Cat and The Hat & Green Eggs & Ham… and what that has to do with making your messages more powerful
- What creating simple and effective messages has to do with fluency
- How to use the “Drill Build Method” to create messages that cut through the noise and resonates with people on an emotional level