Ever heard of the Wendy’s Baconator?
What about Burger King’s Mac n’ Cheetos?
Well today’s guest, Alexandra Watkins, is the brain behind those well known names!
Alexandra is the founder of a naming firm, Eat My Words, that has created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Google, Twitter, and Colgate.
She’s also the author of the book, “Hello, My Name is Awesome: How To Create Brand Names That Stick” which has become my BIBLE for coming up with creative names!
Some other fun facts about her:
- Her pool house office is literally a Barbie Dream House (she gave me a virtual tour) where she has a view of a colorful surfboard fence, tropical tiki bar, and chattering flocks of Point Loma’s famous green parrots.
- Her three giant inflatable pink flamingos are named Maui, Wowie, and Howie.
- She has eaten her way through 50 countries where she’s sunk her teeth into delicacies like BBQ squirrel in Tanzania. 😆
Alexandra is SO much fun, has TONS of hilarious stories, and packed a massive amount of value in this interview.